The identity for intense energy drink was to look very modern and powerful. The logo is a combination of a dragon and a phoenix. Red is the main colour of the logo because it is very powerful and is associated with fire. The font for the logo is very modern and futuristic. This gives the idea of intense energy drink being the future. The gradient center is an abstract eye also giving the feeling of intensity.
The visual identity manual was created to maintain the intense feel of the company. It contains the colour scheme of the logo being black, red and white.
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