The FreshPro90 identity was created to promote the features of the product. The product keeps food fresh and can sit on a 90 degree angle to save space in the kitchen. The consumer ad’s purpose is to show how the product keeps food so fresh as if it came straight from nature. The trade ad’s purpose is to be simple and promote how it will generate sales with its great features.
The website is designed to maintain the organic feel of the product package. The website contains more products from Food Saver. It also contains a contest consumers can participate in. The contest was called wrap it up. The contestant who would create the best rap about food would win a kitchen makeover.
The Point of Purchase is created to display the FreshPro90 and give a live demonstration of how it works. The front would be covered with a collage of leaves and a screen would continue demonstrations of the product after the Food Saver representative leaves for the day.
