Wednesday, February 10, 2010
Megalodon - Recreating The Tooth
Friday, February 5, 2010
Thursday, February 4, 2010
Green Thumb Weekly - Newsletter
A gardening newsletter design and identity. The newsletter is called Green Thumb Weekly to be recognized as a gardening magazine. The logo is a circle with a line coming out of it, which looks like an abstract thumb. The newsletter I created to be bright, bold and colourful. A variety of colours are shown through the powerful imagery. The overall colour scheme of the newsletter is Green, White and Dark Grey.
Tuesday, February 2, 2010
Monday, February 1, 2010
Rotten Fruits and Some Aliens
Wednesday, January 27, 2010
Best Buy - Campaign
Tuesday, January 26, 2010
FreshPro90 - Campaign
The FreshPro90 identity was created to promote the features of the product. The product keeps food fresh and can sit on a 90 degree angle to save space in the kitchen. The consumer ad’s purpose is to show how the product keeps food so fresh as if it came straight from nature. The trade ad’s purpose is to be simple and promote how it will generate sales with its great features.

The website is designed to maintain the organic feel of the product package. The website contains more products from Food Saver. It also contains a contest consumers can participate in. The contest was called wrap it up. The contestant who would create the best rap about food would win a kitchen makeover.
The Point of Purchase is created to display the FreshPro90 and give a live demonstration of how it works. The front would be covered with a collage of leaves and a screen would continue demonstrations of the product after the Food Saver representative leaves for the day.










