Wednesday, January 27, 2010

Best Buy - Campaign

The new best buy campaign I designed promotes how best buy completes its customers. The images used in the campaign are different product screens combined to complete a target audience. I designed the Direct Mailer to promote product sales and a new points collecting visa available to customers. The customers would have to fill out the insert. They have to send the insert to best buy or bring it to any location to receive their new rewardzone visa.





Tuesday, January 26, 2010

FreshPro90 - Campaign

The FreshPro90 identity was created to promote the features of the product. The product keeps food fresh and can sit on a 90 degree angle to save space in the kitchen. The consumer ad’s purpose is to show how the product keeps food so fresh as if it came straight from nature. The trade ad’s purpose is to be simple and promote how it will generate sales with its great features.

The website is designed to maintain the organic feel of the product package. The website contains more products from Food Saver. It also contains a contest consumers can participate in. The contest was called wrap it up. The contestant who would create the best rap about food would win a kitchen makeover.


The Point of Purchase is created to display the FreshPro90 and give a live demonstration of how it works. The front would be covered with a collage of leaves and a screen would continue demonstrations of the product after the Food Saver representative leaves for the day.




One Of My Favourite Quotes













Life is opportunity, benefit from it
Life is beauty, admire it
Life is a dream, realize it
Life is a challenge, meet it
Life is a struggle, accept it
Life is adventure, dare it
Life is a game, play it
Life is life, fight for it.


Quote of the Day

Confidence, like art, never comes from having all the answers; it comes from being open to all the questions --Earl Gray Steven

Quote of the Day

"Outstanding people have one thing in common: an absolute sense of mission."

Quote of the Day

Greatness is not in where we stand, but in what direction we are moving -- OWH